Who?
Helvetia is the second-largest marine and transport insurer on the French market.
Mission
Helvetia France wanted to put the client at the heart of its communication strategy by creating a highly accessible B2B portal designed to generate leads.
Strategy
Develop a user-centric website through:
- Tailored navigation journeys based on the visitor’s profile
- Easier product discovery using step-by-step questionnaires throughout the browsing experience
- Responsive web design for smooth smartphone navigation