Who?

GICAN — the French Maritime Industries Group (naval construction and related activities).

Mission

Create 2020 greeting cards that strike the right balance between institutional formality and originality.

Strategy

Design a card inspired by origami. Our creative team chose a simple two-panel card using the client’s brand colors, enhanced with two complementary elements: a foldable template to create a small boat, and an instruction sheet to make the origami easy to complete.

Result

A playful, original card that remains elegant and strongly on-brand.