Who?

GICAN – the French Maritime Industries Group (naval construction and related activities).

Mission

Reinvent the traditional annual report format by adopting magazine-style codes—while keeping the seriousness expected from this type of publication.

Strategy

Inspired by NewsMag-style magazines, we redesigned the layout using well-known editorial principles:

• Airy, spacious page layout
• Strong typography with title, subtitle and intro paragraph
• A large focus on photography
• Integration of infographic-style elements
• etc.

To bring a more contemporary feel, we also added graphic elements mixing photography with fine line illustrations.

Result

An elegant, highly contemporary annual report—modernizing the brand image. https://www.calameo.com/read/00315928073055d911fae