Who?
An independent French construction and public works (BTP) group, Gagneraud brings together 28 distinct companies and 5 regional divisions, covering a wide range of activities.
Mission
Beyond refreshing the group’s identity and image, leadership wanted to renew key messages and value propositions—especially to appeal to young graduates and future potential hires.
Our contribution
Without overturning the existing brand codes—and while expressing its long-standing values—our agency supported the group in revamping its corporate and employer-brand communication.
Results
Rewriting of messages and key arguments across all pages
Production of an animated video
Design & development of a responsive website with dedicated modules: recruitment, locations map, portfolio, etc.