BUDD Group

An App to Improve Customer Relationships

Who?

Budd PNI, a Marseille-based company founded in 1850 and a leader in marine insurance, runs a global network of over 250 representatives. The company wanted to make it easier for customers to connect with those representatives.

 

Mission

Design a simple, practical application.

 

Strategy

We developed a map-based app that quickly pinpoints the nearest representative geographically. It also includes useful practical information.

 

Result

Customers get the right information at the right time—without going through an intermediary. The app helps BUDD stand out in its market.