Who?

ANFA (Association Nationale pour la Formation Automobile), whose mission is to promote careers in automotive services and mobility.

Mission

Design a responsive, geolocated, multi-admin event website for the Automotive Services & Mobility Awareness Week.

Our contribution

• Create a modern design to engage a younger audience

• Build the website on WordPress to simplify multi-admin rights management

• Multiply calls to action (quiz search tool, RSS feeds, etc.)

• Focus on editorial content to improve SEO and reduce bounce rate

Results

Nearly 600 events listed on the website, and a sharp increase in visitors for the 2020 SSAM edition.